CCT333_Lab3



// 1. Describe Jan Chipchase's prior job (he now works at frog design []) in relation to his work at Nokia. What are the two names he is given in the article? (3 paragraphs) //
 * Tutorial #3 Wiki Questions: **

//2. “It’s really quite striking,” Hammond says. “What people are voting for with their pocketbooks, as soon as they have more money and even before their basic needs are met, is telecommunications.” (World Resources Institute) // //In the spirit of this quote, describe four instances of how owning a cellphone enables users to better their lives. (4 paragraphs/ one for each instance )//

1. Jan Chipchase's worked at Nokia before he worked at Frogdesign. His role involved being an active member on the research team. His role as outlined in the New York Times is as follows, is to “peer into the lives of other people” to gain knowledge about human behavior (New York Times, 2011). The knowledge in which he gained was then reported to Nokia in order to design and create products, which catered to the consumers that were not being reached.

As Chipchase worked at Nokia he was given the power to influence and move the path of cellphones into tomorrows innovative future. Chipchase was passionate about his previous work at Nokia and feels that cellphones have been integrated as a necessity to develop a person’s identity in today’s society. For example, cellphone numbers are used as identifiers and no two numbers are the same; they are unique to one another. With that in mind, and how the cellphone industry impacts the way individuals brand themselves or identify one another, Chipchase was left continuously doing research in order for Nokia’s products to suit the consumers ever-changing wants and needs. Which leaves Chipchase with the names, “human-behavior researcher” and “user anthropologist”.

Chipchase’s current job is at Frogdesign, an innovative global design company. His role at Frogdesign involves him taking the simple elements, which individuals see, in their everyday environments and translates those elements and aspects into objects. His job at Frogdesign is very different from the work he did at Nokia. The Nokia job involved him doing research on human behavior in order to integrate Nokia cellphones within consumers’ lives. Chipchase’s job at Frogdesign involves him not so much researching human behavior but the surroundings in the environments consumers are in. One main difference between the two unique jobs is that at Frogdesign, Chipchase takes information in which he collects in order to design and create products that end up in a form of inspiration and relate to individuals that possibly buy them.

2. One of the main factors is communication, the prime reason why the cellphone industry is continuously thriving. Getting in contact with individuals and keeping in touch with them has been made easy. People in today’s society are constantly communicating with other whether it is in person or on the phone, through a computer…Etc. Cellphones have enabled communication means and provided individuals with a portable communication device that allows people across the world to communicate with one another. With continuous technological convergence, smartphones have been created allowing the streams of communication through a cellphone to be expanded. Now you can communicate with others through email, phone conferences, video calling…Etc.

Another factor is accessibility; cellphone companies such as RIM have integrated applications, which are used in peoples everyday, lives into a cellphone such as email, Excel, Word, Powerpoint, GPS and…Etc. Consumers are easily given access to these applications to carry on their daily activities. In addition, some phones have options to change the colour on the screen for those who may have problems seeing, changing the fonts sizes, colour and so forth makes the cellphone accessible for all different types of consumers.

Another factor is social networking, a major aspect that has become a significant feature added to cellphones within the past three years. Applications have been created just for social networking sites such as Facebook and Twitter. The presentation of these applications on the cellphone are made accessible and easier to maneuver rather than going on the actual site and the browser. Other types of social networking applications added to cellphones are IM’s and emails.

Lastly, affordability has been made a significant issue. More and more individuals are using their cellphones as their phone for everything. Landlines are no longer a must have in homes because most of the time almost all individuals in a household have a cellphone. With different cellphone providers, family plans and corporate plans can be selected making owning a cellphone affordable as well as eliminating the need for a landline phone.

Works Cited Stolberg, Sheryl Gay, and Anahad O’connor. The New York Times - Breaking News, World News & Multimedia. Web. 21 Jan. 2011. <[]>.