CCT356-w12

Annotated Bibliography
We will collectively build an online annotated bibliography of relevant sources in the field, including resources that could be inspirational to future versions of CCT356. These resources can be from any source (e.g., given the emergent nature of this field, blog postings of substance can actually be quite valuable) but they should be instructive or interesting. You need to find two articles and summarize them in brief (250 words or so). Please do pick articles that are distinct from your classmates - this might be easiest done if you complete this part of the course early as a result. Annotated bibliography pieces will be posted on the class wiki. Please cite your sources correctly - it should be no mystery where the sources come from and where to find them.

Online Ad Critique
Pick two instances of an existing online advertising/marketing campaign and critique their design and approach. Who is their target audience? What are they trying to advance? When did you see this campaign, and where? What techniques did they use? Do you believe they were effective? Why/why not? Post this on your personal wiki.

Online Ad Design
Based on course readings and discussion, design an ad campaign for a client of your choosing. (This client can be a prototype/fake client.) The ad campaign should have three forms of advertising and the campaign/messaging/style should be consistent among them all (i.e., someone who sees a banner ad and a skyscraper ad should find it clear from design and copy that it's the same campaign.) This will be posted on your personal wiki. A short (2 page) write up that outline your design decisions and challenges should accompany the submissions.

Final Project
In groups of 4, you will adopt a client and design a complete marketing/advertising strategy for them. This client must be real - e.g., someone you have access to and has real online advertising/marketing needs and challenges. Student and not-for-profit organizations are acceptable as clients. This work will be presented in lecture in "science-fair" type presentations. You should be able to present and defend your work, and describe the process and strategy of its creation in an approximately 15 page writeup. Further information will be provided as the term progresses.