Online+Ad+Design





I have chosen to create four different types of online ad designs for the DEM Society. Being the Marketing and Communications Director of the DEM Society, I know that we can expand our presence on the internet and add more value to existing social media accounts. The first graphic you see is mean't for the Landing /Welcome Page for Facebook. Basically, if you were to go on the the Facebook onto the [|DEM (Digital Enterprise Management)]  page, the first thing you would see is this image. This image basically sums up what the DEM Society and the Digital Enterprise Management program is all about. The colours and graphics are consistent with the existing theme we are currently using for the DEM Society. My fellow executive team members and I have always talked about adding a Landing/Welcome Page to the Facebook page but haven't gotten around to it. In addition, we always wanted to have a Landing/Welcome Page on Facebook to show graphically what the DEM Society and Digital Enterprise Management program is all about because we do have many students within the program with various graphic and web design skills. And I feel the image created highlights the society, program and what type of students are in the program. This will not only attract not students but also employers. I kept the Landing/Welcome page simple because graphic design is not my forte and the the DEM Society logo is the one that is used on all of the graphics our graphics design team creates. The second graphic is an email template. Currently, as of right now when the DEM Society sends out emails to subscribers we do not have a template with the DEM Society logos or branding. Therefore, this would be ideal for the DEM Society and is a template we can actually use. The template includes the DEM Society logo, the colours and slogan. The template is also very simple therefore, individuals won't have issues when opening up an email from the DEM Society. Furthermore, the font in the email template is consistent with all other fonts used in other DEM Society online graphics, which is Century Gothic. I feel with an email template, it will evoke a higher level of professionalism and legitimacy. The third graphic is a side banner that can be used on different websites to bring more individuals to the [|DEM (Digital Enterprise Management)] Facebook page and the DEM Society Twitter page. Just recently, a side banner was put together by our Graphics Design team and myself for Queen's University's online newspaper, Queen's Journal to promote the Young Entrepreneurs Challenge 2012. This online newspaper is viewed by many Queen's students and residents in the Kingston area. The side banner was only up for a week before the Young Entrepreneurs Challenge 2012 (YEC 2012) and received 10,000 impressions within the first 5 days. The banner also brought in many Queen's University students to the YEC 2012 event. Therefore, this general side banner I have created can have the same effect in terms of bringing in students to the [|DEM (Digital Enterprise Management)] Facebook page as did the banner created for the YEC 2012. If this banner showed up on different University and College online newspapers regularly we can bring in even more individuals to the Facebook Page and the Twitter Page. In addition, once again the colours and DEM Society theme is consistent within this banner, this includes, fonts, colours, and graphics. Lastly, the fourth graphic a Facebook advertisement. Starting January 2012, Facebook began to offer Small Businesses free advertising on Facebook. This is something that the DEM Society can take advantage of. The image that is on the Facebook advertisement is the DEM Society logo, just to keep everything consistent. The small description touches upon what the DEM Society tries to push, which is promoting and helping linking students with employers. This is shortly outlined in the description based on the character limit given by Facebook. I have also included a screenshot, "Targeting" information for the this Facebook advertisement. I tried my best to narrow down the target group to ensure that we don't reach irrelevant groups of people and only reach those that would be interested in joining this Facebook page. I had the options of narrowing down the target group based on location, demographics, interests and connections on Facebook. I ensured that the interests are all words that are actually mentioned on the [|DEM (Digital Enterprise Management)] page.